![]() But mobile games are so much smaller and less complex, you can make one by yourself, for peanuts, in your bedroom. A blockbuster triple-A console game like, say, a Call of Duty or an Assassin’s Creed can take dozens of people years to create, on a budget of $100 million or more. Mobile games aren’t like the older generation. They are increasingly, for better or worse, what we do with our free time: on average, Americans who play mobile games do so for more than two hours a day, up from an hour and 20 minutes in 2012, according to a survey by the NPD Group, a market-research company. This year it’s on track for $30 billion, and mobile games are expected to outearn traditional console games (Xbox, PlayStation, etc.) for the first time. Last year global revenue from mobile games was about $25 billion, up a sharp 42% over 2013. ![]() These little games have become very big business, and they’re only getting bigger. We’re not even counting Google Play, the Amazon App Store and the Windows Phone Store. And this is just sales on Apple’s App Store. The massively multiplayer strategy game Clash of Clans pulls in over $1.5 million a day Supercell, the Finnish company that makes it, was recently valued at over $5 billion. The puzzle game Candy Crush Saga, which is essentially just a candy-themed knockoff of the old warhorse Bejeweled, takes in $922,968 every day, on average, according to the app-data site Think Gaming. Since then it’s been downloaded over 50 million times and was making $50,000 a day before Nguyen took it down because he couldn’t cope with all the pressure and attention: the game was too successful.Īnd some games make more than that. A simple game featuring a squat little bird that tries (and usually fails) to fly between big green pipes without touching them, Flappy Bird was coded over a long weekend in 2013 by a 28-year-old in Hanoi named Dong Nguyen.
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